The Animation Process

Engaging motion graphics to inform, educate and entertain

LET’S GET MOVING…

Animated motion graphics can be an engaging way to maintain your viewer’s attention

Whatever your vision may be, we are with you through every step of the journey—from initial concept development, scriptwriting, storyboarding, illustration, audio—including voiceover and music—right through to the finished product.

The service doesn’t end there. Our team can work with you to produce multiple versions and accompanying materials—such as gifs and stills—to maximise coverage across social platforms.

  • We collaborate with a trusted network of multi-skilled associates.

  • We use project management tools to maintain communication throughout the process.

  • We involve stakeholders throughout production and treat them as if they are part of the team.

1. Getting Started

  • Initial enquiry

    The enquiry comes in, usually through our website or social media.

  • Informal discussions

    We elicit the project requirements through a series of informal chats.

  • Quote & proposal

    Once we have a good understanding, we submit a quote and proposal.

  • Contracts exchanged

    We agree terms along with a clear schedule of deliverables.

2. Pre-production & Planning

  • Research

    We conduct relevant research to inform the overall creative direction.

  • Scriptwriting

    We develop a script in collaboration with the client.

  • Guide voiceover

    We produce a guide voiceover to understand how the script sounds.

  • Storyboards

    Sketches are timed with the guide voiceover to communicate the vision.

3. Production

  • Illustration

    Sketches evolve into fully rendered artwork, ready to animate.

  • Music

    We acquire royalty-free music or commission a bespoke track if required.

  • Voiceover

    We find and direct suitable voiceover talent to perform the script.

  • Motion design

    Where we make the artwork move, and things start to feel alive.

4. Post-production

  • Editing

    We bring everything together and finalise the structure.

  • Sound design & mix

    We add sound effects and optimise the audio to be played on any device.

  • Subtitling

    We add subtitles in any languages required and provide .srt files.

  • Sharing

    We submit the video with supplementary stills and gifs for social media.

START YOUR PROJECT TODAY

Get a quote for your animation project.

Every project is unique, with its own requirements and challenges. This means a one-size-fits-all approach won't work. We understand this and will work closely with you to identify your project's needs. We will then provide you with a tailored quote based on the complexity and duration of the project.

Send us an enquiry, and we'll be happy to offer you a customised quote that aligns with your specific business needs..