Case Study - Video & Photography
A series of materials to promote the Bettany Centre for Entrepreneurship at Cranfield School of Management.
The project:
The Bettany Centre is the hub for entrepreneurial growth at Cranfield University created to help others build and grow their business ideas into a successful reality.
We were asked by the Bettany Centre to produce a promotional video which concisely communicated who they are, what they do and for what purpose. The video was to played at a launch event held at Mayfair, London and would henceforth be used as a tool to educate audiences about the centre’s main activities.
We decided to create an emotive video that focused on the personal connections that the respondents have with the centre. The content of the video was formed primarily from interviews with stakeholders from the centre including the director, chairman, members of the board and beneficiaries including students and business people who have previously received support from the centre. Interviews were conducted in several settings, however, we worked hard with each of the respondents to make them feel as relaxed as possible so we could capture the most natural responses that we possibly could.
Cranfield Executive Development is part of Cranfield of School of Management; one of the oldest business schools in Europe. As part of Cranfield University, the school is uniquely placed to connect technology and leadership, contributing to global innovation and societal change.
The School of Management grew out of an industrial need for management training and was formally established in 1967. Their executive development programmes give company executives, managers and directors the tools, knowledge and confidence to respond successfully to the threats and opportunities created by the current economic climate and competitive environment. Many of the world’s leading organisations choose Cranfield as their learning partner including L’Oréal, Royal Dutch Shell, HSBC, Atos, M&S, Unilever, Air Asia, SABIC (Saudi Arabia Basic Industries Corporation), the UK Cabinet Office and Civil Service Learning.
The launch:
Finally, we were asked to document and photograph the launch event in London when the video was being premiered to people who are associated with the centre (alumni, staff and partners). The night was a great success and provided a rare opportunity to see the first-hand reactions to our work with its primary target audience. Here are a range of images that we captured from the event
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