Case Study - Animation
A series of videos and animation accompanying bespoke designed assets to promote Magic Words Speech and Language Therapy's new online service.
Overview:
We supported Magic Words Therapy with the launch of their new online speech and language therapy service ‘Magic Words Online’. We started by working with the team to develop a new brand that reflected the transition from a local face to face service to something that has the ability to be scaled globally. In collaboration with our friends, Designed by Ink and Kyle Prior, we developed a logo and some accompanying assets which they would be able to repurpose in their social media posts.
Next, we supported Magic Words with the production of a promotional animation to summarise the main features of the new service. The video combined motion graphics with still photography from their existing content library to create a piece that quickly communicates their value proposition and key features. A minimal depiction of the platform in use was employed to increase longevity negating the need to update the animation every time the online platform changes how it looks.
Finally, we supported Magic Words with an informational video to answer common questions that clients (headteachers) and patients might have. We did this by hosting a Zoom conversation with eight therapists to get their perspective on the usability of the platform. From these responses, we were able to produce two versions of the video. Again, we carried through the new branding we had earlier established.
“Fat Panda are a joy to work with. The team think in a very unique, refreshing and creative way and helps you work out ways to do things that you never would have thought of.
The ideas they came up with for us were so simple for us to execute and the results are outstanding videos that are more professional-looking and impactful than I would ever have dreamed possible! Fat Panda helped me turn my vision into a film that really works and accurately captures the meaning and the emotion I wanted to put across. I just wish we had worked with them years ago!”
Frankie Paterson
Owner Director, Magic Words Therapy
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