Video production
Creative storytelling to produce audiovisual content that resonates
A new brand of video content
Fat Panda combines years of experience with the right tools to cut through the noise and deliver on any video brief – regardless of size or budget. We don’t stop there though. Once we’ve delivered the goods and we know you're happy, we will help you to maximise your exposure – developing a lifelong partnership and ongoing service through continued production, consultation and training.
There has never been a more exciting time to be a video producer. The technology to produce stunning video content that can be shared with audiences worldwide is well within reach for all of us. In just a few swipes, it is possible for all of us to broadcast high quality video across the globe in realtime. With nearly a million minutes of video crossing the internet per second, never before has it been so challenging for brands to make their voices heard.
Video categories
Documentary
Events are an excellent opportunity for video content collection. Testimonial content and vox pops curated throughout the day can aid discussion on social media channels. This is also typically when we unleash our inner ninja and we are frequently complimented on our ability to capture candid footage and blend in without disturbing the flow of the proceedings. For event hosts, a video can be a great way to attract the right delegates to your next gathering.
Promotional
Storytelling is an incredibly powerful tool in engaging audiences for promotional videos. Rather than focusing on a ‘salesy’ product-heavy film, organisations are increasingly looking to profile the users, employees and other stakeholders related to their product or service. First-hand endorsements and success stories from users of a product or service can be highly informative. Our laid back interviewing style makes respondents feel relaxed, eliciting honest insights which we then use to form a narrative. Cutaways, music and motion graphics titles then help to support the story.
Scripted
It isn't always possible to convey a particular message using natural responses, particularly if you want to add humour to a piece that you wouldn’t typically capture in an interview setting. In this instance a scripted video using a specific shot list and trained actors might help production run more smoothly. Less uncertainty in production provides more control over the message being conveyed. Here content can also be repurposed to suit various channels and modes of delivery.
The Process
Pre-production
We work closely with you to produce a full list of project requirements. We plan every aspect including storyboard, shoot schedule, kit list and team members.
01
Production
We capture the required footage using various film techniques within as many days as it takes. We like to maximise shoot days so no time on location is wasted.
02
Editing
We backup all footage and begin processing the clips within editing software. This process also involves colour correction and post-production effects.
03
Audio
Our audio team work with you to select a soundtrack for the project. Audio is mastered to be optimised for any device.
04
Motion graphics
We design and animate attractive typographic titles to be used as text captions within the project.
05
Render... and beyond
We deliver the project in the preferred format and allow amendments at this stage.
06
Kit for all occassions
We use 4K mirrorless cameras for filming, but don’t be fooled by their size! Our compact kit keeps us portable when working on location, giving us more time to get the job done the right way. Our selection of prime lenses and lighting give our work a beautiful cinematic feel. We also use gimbals which enables us to capture silky smooth motion, while our CAA certified drone pilots allow us to showcase subjects from a variety of angles and perspectives. For us, having access to the best equipment we can get our hands on is crucial so we can continue innovating and working efficiently without compromising on quality.
Kind Words
The Fat Panda team provided a clear structure for developing our videos from conception to completion with lots of creative ideas along the way to help us communicate our key messages in a simple, yet engaging, manner.
Fat Panda are a joy to work with. The team think in a very unique, refreshing and creative way and help you work out ways to do things that you never would have thought of. I just wish we had worked with Fat Panda years ago!
The new style of videos help gain stakeholder approval. The Business Development Director wants all marketing managers to produce similar videos. This has also influenced the marketing strategy with video creation.
— Dr Neil Jennings
— Frankie Paterson
— Alex Strange
Partnership Development Manager— Imperial College London
Owner Director— Magic Words Therapy
Marketing Manager— Cranfield University
